← Back to site
Privacy Policy
Last updated: 2026
This Privacy Policy explains how AMI Auto Assist ("we", "us", "our") collects, uses, stores and protects your personal information when you contact us, enquire about a vehicle, or use our website and social media channels. We are committed to protecting your privacy and handling your data in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Who We Are
AMI Auto Assist is an independent used-car dealer. For any questions about this policy or your personal data, contact us using the details on our contact page or via Instagram, @amiautoassist.
Information We Collect
- Your name and contact details (phone, email or social handle) when you enquire about a vehicle.
- Details of your enquiry, the vehicle you are interested in, and any part-exchange vehicle you tell us about.
- Information provided during a purchase, such as identification and address details required to complete a sale.
- Technical information collected automatically when you visit our website, such as IP address, browser type and pages viewed (via cookies).
How We Use Your Information
- To respond to enquiries and provide information about our vehicles and services.
- To arrange viewings, test drives, part exchanges and vehicle sales.
- To complete sales and meet legal and regulatory obligations (e.g. DVLA notifications and record keeping).
- To improve our website, services and customer experience.
Legal Basis for Processing
We process your data on the basis of your consent, to take steps at your request before entering a contract, to perform a contract with you, and to comply with our legal obligations. We may also rely on our legitimate interest in running and improving our business, where your rights do not override that interest.
Sharing Your Information
We do not sell your personal information. We may share it only where necessary with trusted service providers (such as finance or warranty providers where you request them), regulatory and government bodies where legally required (e.g. DVLA or HMRC), and our website/hosting providers under appropriate safeguards.
Cookies
Our website may use cookies and similar technologies to help the site function and understand how visitors use it. You can control or disable cookies through your browser settings; doing so may affect how parts of the site work.
Data Retention
We keep your personal information only for as long as necessary to fulfil the purposes described here, or as required to meet legal, accounting or reporting obligations, after which it is securely deleted or anonymised.
How We Protect Your Data
We take appropriate technical and organisational measures to keep your personal information secure and prevent unauthorised access, loss or misuse.
Your Rights
- Request access to the personal data we hold about you.
- Ask us to correct inaccurate or incomplete information.
- Request deletion of your personal data in certain circumstances.
- Object to or restrict our processing of your data.
- Withdraw consent at any time, where processing is based on consent.
To exercise any of these rights, contact us using the details on our contact page. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk.
Third-Party Links
Our website and social media may link to other websites. We are not responsible for the privacy practices or content of those third-party sites.
Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted here with an updated revision date.
Contact Us
Questions about this Privacy Policy or how we handle your data? Contact AMI Auto Assist via our contact page or Instagram @amiautoassist.
← Back to site